Designing brands and media that strengthen culture, not just commerce

I work with organizations that believe in the power of culture and creativity to shape a more informed and future proof society.

My work sits where strategy meets storytelling — helping brands and media find their role in a fast changing world.

After years leading creative and media organizations, from VICE Media Group to independent cultural initiatives, I now focus on helping teams navigate change, align on purpose, and design for relevance and integrity.

The democratic function of brands and media

In a healthy democracy, the public sphere is where ideas compete and meaning is built.

Traditionally, that space was mediated by journalism and public institutions. Today, it’s co-shaped by brands and media companies that act as cultural players — whether they intend to or not.

I believe brands and media must reclaim a civic role:
not to moralize, but to contribute to shared understanding.
not to dominate attention, but to design trust.
not to exploit culture, but to cultivate it.

My work is about helping organizations find that balance — combining strategic clarity with cultural empathy. That’s where relevance lives today: not only in reach or growth, but in resonance and responsibility.

What I Do

I work with leadership teams, creative organizations, and cultural institutions to clarify direction, connect strategy to execution, and build accountable, creative work cultures.

Key areas:

• Brand & business design – Defining positioning, narrative, and architecture.
• Strategic transformation – Translating vision into structures and habits.
• Creative development & production – Building ideas that communicate with meaning.
• Leadership coaching – Supporting founders and executives navigating change.

Approach

I combine executive experience in international media with a grounded understanding of culture, people, and process.

My approach is pragmatic and human — balancing commercial goals with journalistic and creative integrity.

Organizations work with me when they need to:

• Reconnect teams to purpose and shared values
• Navigate transformation or post-growth fatigue
• Reframe brand direction toward cultural or societal relevance
• Translate strategy into clear, motivating action